Viewer Recognition
Influx Global Media is pleased to be partnering with CognoVision Solutions, Inc., a provider of real-time audience measurement solutions for the out-of-home advertising industry. CognoVision's sophisticated video analytics solutions measure audience viewing information for out-of-home advertising on media displays, including: digital signage, TV displays, posters, kiosks, window displays, product displays, and endcap displays. The company's solutions have been built from the ground up for the specific purpose of audience measurement, and are not derived from homeland security algorithms. CognoVision's AIM system has been designed to completely respect people's privacy. No personally identifiable information is ever collected, and no images are ever recorded.
This innovative technology allows customers to measure key specific information such as:
- Number of people that look at your displays
- Number of people that walk by your displays
- How long people watch by time of day
- What content was seen
- Demographic data (gender)
According to a study conducted by Nielsen Media Research's New Media Services, these are the important factors to advertisers: measuring the size of their audience and measuring that audience's involvement with the medium. As an advertiser, we know these are of utmost importance to you during the planning stage through to implementation. Influx Global Media and CognoVision can help.