Advertisers
Do you realize that as an advertiser, you are potentially sitting on a goldmine of messaging opportunities to brand your identity and influence decision making and spending?
At Influx, we will create customized network for you - the advertiser, based on who you need to target. Your ads will be placed in the locations that make the most sense for you.
Targeted & timely messaging
The likelihood of purchase is much higher in the right location, with the right audience watching. For those in a fast-moving retail category, it becomes crucial to have the ability to change campaigns as needed, while allowing you to expand your creativity. With static advertisements, you may be constricted for a long period of time.
Narrowcasting
Digital signage is focused on a targeted set of pre-qualified viewers, many of whom are out of their home, in a store, and about to make a direct purchasing decision. This smaller, focused group of pre-qualified buyers has a premium value to you, the advertiser. Therefore, it’s the ultimate opportunity to make that lasting impression with rich, vibrant content in your narrowcast that crafts your message and influences them to buy!
Cost Savings
Experts in the digital signage industry agree that there is significant return on investment (ROI) with digital signage. Think about it –every time you may change your message on your digital network, it’s an immediate cost savings compared to spending it on the printing costs. The design time for producing the ad is lowered since your content is digital and is delivered to the screens over standard internet protocols. Additionally, the overall cost for digital signage is still dwarfed compared to traditional outdoor advertising and cable and network television.
Moral of the Story
It’s all about the overall customer experience! Through video content, consumers benefit from deeper engagement and gain better understanding of your message, you can influence their buying behaviour and turn profitable revenue. It’s the ultimate opportunity!